About Kootil
We exist for one reason: to help healthcare practices become the providers AI recommends.
What is Kootil's mission?
Kootil's mission is to make high-quality healthcare practices visible in the AI tools patients use to find care. We believe that when a patient asks an AI for a provider, the answer should reflect genuine quality — not just whoever has the biggest ad budget or the longest history of gaming search algorithms.
We help practices earn that visibility through structured optimization, accurate data, and authoritative presence — the signals AI actually values. No tricks, no shortcuts, no promises we can't prove.
Who founded Kootil?
Navita Ratheesh
Founder
Navita founded Kootil after seeing firsthand how the shift to AI-powered search was leaving great healthcare practices invisible. While traditional marketing agencies focused on Google Ads and social media, nobody was helping practices show up where patients were increasingly looking — inside AI conversations.
Kootil was built to fill that gap: a specialist firm that does nothing but AI visibility for healthcare. Every method is tested, every result is measured, and every recommendation is backed by data from real patient queries across real AI tools.
What does Kootil believe in?
Specialization over breadth
We do one thing — AEO and GEO for healthcare — and we go deep. Generalist agencies can't match the expertise that focus brings.
Evidence over narrative
We test real patient queries across real AI platforms. If we can't measure it, we don't claim it. Every engagement includes proof-of-impact reporting.
Clarity over complexity
Our clients are clinicians, not marketers. We explain what we're doing in plain language and share our methodology openly.
Patient access matters
When AI recommends the right providers, patients get better care faster. Our work isn't just marketing — it's a bridge between patients and the practices that can help them.
See where you stand — free.
Get a no-obligation AI-visibility scorecard for your practice. We test real patient questions across ChatGPT, Gemini, and Perplexity, then show you exactly where you appear — and where you don't.