# Kootil.com > Kootil is a specialist agency delivering Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for healthcare practices. Kootil helps dentists, dermatologists, orthodontists, physical therapists, and other healthcare providers get recommended by AI tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews. ## About Kootil Kootil was founded by Navita Ratheesh to help healthcare practices become visible in AI-powered search. The company focuses exclusively on AEO and GEO for healthcare — not traditional SEO, paid ads, or social media. Kootil's methodology is evidence-based: the team tests real patient questions across AI platforms, optimizes content and structured data, builds authoritative citations, and measures citation rate improvements with before-and-after data. ## Services - **AI-Visibility Scorecard**: Free assessment of how a healthcare practice appears across ChatGPT, Gemini, Perplexity, and Google AI Overviews. - **Visibility Audit** ($3,500 one-time): Complete AI-visibility assessment with competitor benchmarks and a prioritized 90-day action plan. - **Growth Sprint** ($8,500/month): Done-for-you AEO and GEO optimization including content restructuring, structured data implementation, listing corrections, and monthly reporting. - **Managed Visibility** ($12,500/month): Full-service AI visibility management with citation building, authority development, quarterly proof reports, and a dedicated specialist. ## Four-Step Process 1. **Assess**: Audit current AI visibility across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Copilot using 50+ real patient questions. 2. **Optimize**: Fix content, structured data, listings, and entity accuracy so AI tools can understand and trust the practice. 3. **Amplify**: Build authoritative mentions and citations on healthcare directories and publications. 4. **Measure**: Re-test the same patient questions and report citation gains and AI-referral traffic. ## Healthcare Verticals Served - Dental practices and DSOs - Dermatology and aesthetics - Orthodontics - Physical therapy - Optometry - Med spas and wellness - Fertility and specialty practices - Multi-location primary care ## Key Pages - [Home](https://kootil.com/): Overview of AEO and GEO services for healthcare - [What is AEO & GEO](https://kootil.com/aeo-geo): Educational guide to Answer Engine Optimization and Generative Engine Optimization - [Services](https://kootil.com/services): Detailed process and pricing packages - [For Dental Practices](https://kootil.com/dental): Dental-specific AI visibility services - [About](https://kootil.com/about): Company mission and founder - [Contact](https://kootil.com/contact): Request a free AI-visibility scorecard ## Contact - Email: contact@kootil.com - Website: https://kootil.com